Hi, I am Alexis, a French based art director specialized in e-commerce, graphic and interaction design. Working in the digital industry since +9 years. Currently Lead Art Director at Colorz, I have also collaborated with Les Poupées Russes, Castor & Pollux, Broca & Wernicke.
Casey Casey · Chaumet · Decathlon · Guerlain · Girard Perregaux · Hello Bank · Hermès · Le Site de la Sneaker · Lou Yetu · JOTT · Orange · Petite Friture · Poilâne · Shiseido · Starcow
- Art direction
Transcribe the requirement, the quality and the artisanal know-how of the manufacture of the breads of this Parisian house through a new e-commerce website. An approach allowing to show the quality of the products but also the whole universe of the baker’s art by associating all along the products’ path with editorial content
An asserted color
The red brick color remembering the traditionnal bread’s oven used by Poîlane, is assumed on every text and used on different elements to dynamize the layout